Our Norton patients may recognize the rusty landmark hanging outside our downtown practice. Beneath decades of chipped paint and corrosion lingered an iconic symbol of Americana: “Drink Coca-Cola in bottles!” This vestige of Norton’s past whispers of a long-forgotten era before Google, Twitter, or Youtube. A time when roads winded through picturesque communities like Norton rather than austere highways. A time when roadsigns and murals were companies’ only way of advertising to the American people. And what’s more American than a cold Coke?
Community has always been important to Dr. Sturgill, a native of Big Stone Gap, VA. In fact, his affection for Wise County is a large motivator behind his maintaining a practice in Norton and purchasing the historic building that houses it. So when he learned of City Manager Fred Ramey’s goal to restore the old Coke sign hanging outside our practice, Dr. Sturgill was immediately on board.
Coca-Cola Consolidated operates a Ghost-Sign Restoration Program, which primarily focuses on building murals. However, Norton’s unique clock sign (apparently the only one known to Coke archivists) caught the program’s attention. Historians estimate our sign was erected circa 1930 and has endured everything from mountain weather to a neighboring fire to a collision with a passing truck. Yet since 1960, the sign languished in disrepair.
Installing the new sign
Dr. Sturgill with city officials
Coke Consolidated, the City of Norton, and Sturgill Orthodontics unveiled the renovated sign on August 20th. Bright poppy red with neon lettering and a functioning clock — the sign brightens downtown and reminds us of our past.
Sturgill Orthodontics was so proud to participate in a project that meant so much to so many. We hope this beautiful sign hangs proudly for another 100 years!
“We were so proud to participate in a project that meant so much to so many!”
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“….our patients deserve the best of everything: doctor, treatment and office.”
Here at Sturgill Orthodontics we put patients first. It’s part of our mission and our lifestyle: the daily goal to better serve you.
Last year, Dr. Sturgill purposed to bring the most innovative orthodontic practice in the country to East Tennessee. Why? Because we believe our patients deserve the best of everything: doctor, treatment, and office.
Dr. Sturgill hired one of the best architects in the country to actualize his vision of a beautiful state-of-the-art orthodontic practice. Consider how cell phone technology has changed in the last twenty years; orthodontic treatment and technology have changed as much! It was time to update and refresh our office to represent those changes. A floor-to-ceiling remodel launched in February. Nearly seven months later, on August 5th, we officially opened the new space.
Our remodeled facility furthers our mission of offering family-friendly, cutting-edge care. Everything from the floorplan to the fixtures to the dental chairs have been upgraded in order to provide our patients with the best experience.
Take a walk through our new office below!
Here is what Dr. Sturgill says about the remodel.
When did you come up with the idea to remodel the practice?
When I took over the practice in 2016, I saw that the office was past-due for a remodel. Nearly twenty years had passed since its last update, and the orthodontic industry has seen many changes in that time. The practice had also grown tremendously in the past 20 years. Accommodating patients in the old space was becoming difficult. So I began researching the best way to remodel the practice without interfering with patient treatment. Our team spent months analyzing and planning so that every single detail allowed maximum efficiency while ensuring patient comfort and beautiful style.
Why did you choose Joe Architect for the project?
Joe Architect has a sterling reputation as a world-renowned dental and medical architect. Initially, we hired them to design my wife Dr. Riley Sturgil’s practice: Sturgill Endodontics. After seeing their completed work, we knew we wanted to work with them again. Their designs are unparalleled for creating unique spaces that endure.
Name the biggest challenge and how you overcame it.
The two biggest challenges were logistics and finances. The Sturgill Ortho Team had to relocate the entire practice down to the dental chairs in one weekend. We were so fortunate when an office space became available in the same professional park, allowing us to move with relative ease. Also, we wanted to ensure that the remodel was financially feasible and that increased efficiency would make it worthwhile. The increased space and improvements will allow us to accommodate new patients as well as the ones we already serve and love.
What is your favorite element of the new space?
My favorite element is the reception area. There are so many fun aspects for families to enjoy. We now have a coffee station equipped with sparkling water and a wide variety of gourmet coffee selections. We also have laptop stations to accommodate parents who may need to catch up on work. For our youngest patients or their little siblings, we have a fantastic play area. Now waiting at your orthodontic appointment won’t be wasted time. You can read, work, or just enjoy some downtime with a warm cup of coffee.
What patients are saying:
Patients and parents love the new space. Some kids have remarked that it doesn’t even feel like the same building. One mom said “Am I even in Johnson City anymore?” The space really strikes the perfect balance between modernity and warmth. We love it and hope you do too!
Are at-home aligners a smart choice for your wallet or your oral health?
Conduct a quick Google or Facebook search about orthodontic care — you’ll be bombarded with ads touting at-home aligners. These companies promise to cut treatment costs and provide an alternative to traditional orthodontic care.
While these companies may provide convenience and savings, what are you being asked to sacrifice in order to achieve those aims? Your budget is an important part of your treatment choice, and no one likes the idea of assuming another bill. But when it comes to your teeth, you want your money’s worth.
Here’s what you’ll be sacrificing if you choose at-home DIY treatment:
1. The team of office professionals devoted to your wellbeing
When you call Sturgill Orthodontics, the phone will be answered by a knowledgeable individual who knows you by name, knows your interests, knows your unique financial situation, and knows your schedule. You are not a customer, but a patient. You are not one of many, but one that matters.
Our Sturgill Orthodontics administrative staff: Elizabeth, Abigail, Holly, and Aphtyn
2. The team of skilled dental assistants and lab technicians
At-home aligner companies cut costs by shifting responsibility for certain orthodontic tasks to unlicensed auxiliary staff and to their customers. Moreover, they limit the amount of correction to only extremely minor corrections. For example, customers are expected to take their own molds and are provided with the materials to do so. Sounds simple, right? In actuality, taking and making dental molds is a complicated task best performed by a licensed dental professional. Slight errors in the process could result in aligners that do not fit or do not properly shift your teeth. Still sound simple?
3. The licensed, highly-educated orthodontist of your choosing
While at-home aligner companies state that a dentist reviews each case, customers are not permitted to choose which dentist, do not know how much time the dentist spends reviewing their case, and do not receive a proper clinical exam. Many of these dentists are foreign-trained and pressured to never deny a case.
When choosing your orthodontist, you should consider their educational background, their work, and their patient reviews. You want a care-provider who fits your needs; and you should be able to choose that dentist. Moreover, clinical exams are a vital part of your treatment. Your orthodontist examines you, talks to you, and considers factors such as your oral health and skeletal structure when reviewing your case. At Sturgill Orthodontics, you will see Dr. Sturgill at every visit: reviewing your case, chatting with you, and making sure you are progressing well.
Dr. Sturgill guarantees plenty of laughs too!
4. The full comprehensive treatment you deserve
Many at-home treatment companies limit the number of trays provided as the movement that occurs is very minimal (1mm or less). In actuality, comprehensive aligner treatment could require several rounds of aligners, not to mention enameloplasty, occlusal equilibration, elastic wear, or interproximal reduction. “Straighter” teeth does not necessarily mean “straight” teeth. At Sturgill Orthodontics, additional aligners — called a “refinement” — are part of your fixed treatment quote. We will do whatever it takes to get you the perfect smile you deserve, without cutting corners. Furthermore, at Sturgill Orthodontics, you pay for your final results. This means that even if Dr. Sturgill determines that you need braces to get ideal results, he will do so at no additional cost, because we guaranteed a Sturgill Smile. We won’t settle for a job half-done; your teeth won’t be “a little better” but beautiful!
Remember that moving teeth is a medical procedure best performed by a licensed orthodontist. When choosing your care provider, make sure you have all the facts and make the selection that best suits your needs.
Dr. Jeremiah Sturgill and Dr. David Storie joined forces to help their patients experience the life-changing benefits of having a healthy smile. They’ve embraced cutting-edge orthodontic technology to give exceptional care and achieve unparalleled results.
Dr. Sturgill is amazing! I had braces for three years and my previous dentist went out of business, left me hanging and didn't know what they were doing. Dr. Sturgill offered to fix them for no cost and I was so happy. Now my teeth are beautiful and I am so thankful. DEFINITELY recommend.
Very professional staff and well trained in all they do. Dr. Sturgill treats all his patients with the utmost care and attention. They are giving me the smile I always wanted! 😬💜 Thank you Dr. Sturgill!
Best orthodontist in Johnson City for adult treatment by far. The new office is amazing, I especially enjoyed the sparkling water on tap. Dr Sturgill and his staff are as kind and professional as it gets.
This group is amazing! They’ve went above and beyond their jobs. They truly do care about their patients and their patients’ families. During our son’s treatment his sister had major surgery at East Tennessee Children’s Hospital in Knoxville. For a while we struggled financially and not only did they work with us on payments, but most importantly they prayed for and encouraged our family! That has meant the world to us! Thank you guys so much! Praying God’s Blessings over each one of you!
Dr. Sturgill and staff went above and beyond to take care of my son and every person I came in contact with at this office was extremely kind, helpful and professional. I would recommend ANYONE needing an ortodontist to come see Dr. Sturgill and staff!
I just finished my Invisalign treatment with Dr. Sturgill and could not be happier with the service that he provided for me. He was able to be super accommodating to me traveling from out of state just to see him. Dr. Sturgill is so personable and friendly that he makes me feel not like a patient, but rather a best friend.
I highly recommend their office! I decided to do Invisalign, while my son did the traditional braces. Everyone there truly loves their job. The consult with Carla was explained thoroughly, and they have convenient payment plans. I was scanned for Invisalign during my consult. Sharon placed the brackets and wires with the help from Sam, super fast and painless for my son. Not to leave out Dr. Sturgill, which can make having braces placed exciting and cool! Overall, a very enjoyable atmosphere and place to be. Thank you Dr. Sturgill and team for the great experience.
Recently finished my treatment with braces at Sturgill Orthodontics. I have never been to a more welcoming, fun, and happy office. They make sure to give you a great experience each time you are there. Thanks to them my husband and I have a beautiful smile! I highly recommended this office.
We had a fantastic experience with Dr. Sturgill! The staff is amazing and very professional. Patients are treated kindly and with respect in so many ways from beverages in the waiting room to rarely running late on appointment times and all the little things in between. We would highly recommend the office to anyone in need of orthodontic care!
I am so impressed with this practice!! Had my consultation for braces today and left with braces! Everyone there from the front staff and beyond is so warm and welcoming! They were all so professional and I honestly loved the entire experience! 100% would recommend this place to anyone!
Definitely recommend this office if you need orthodontics. They have been friendly, responsive, caring and do s great job! One grandson is in the middle of treatment with another one to go this summer.
Highly recommend Dr. Sturgill and Storie Orthodontics! They just finished treatment for my son today and his teeth are perfect! I’m a Dental Hygienist and I have several expectations that I look for in a orthodontic office and they exceeded them all! The doctors and staff are very professional, warm and welcoming. They make having braces fun! If you’re looking for an orthodontist that will make you or your child comfortable, this is your office!
I would highly recommend them to anyone! The staff is always welcoming and friendly. They make my daughter feel at ease for every visit. The coffee bar is nice too! :) This is only place that we go to regularly that makes us feel welcome and our business appreciated. Definitely the best orthodontist around!
Dr. Storie, Dr. Sturgill, and their whole staff are wonderful! They are kind, caring, and timely. They work diligently to make sure that your experience is excellent. I came in for a routine permanent retainer replacement. The staff exceeded expectations to make sure my teeth were aligned for proper and tight fit of a new retainer. I would recommend Storie and Sturgill to anyone needing orthodontic work in the Tri-Cities!
My daughter has been going here for almost 2 years and we are very happy with her progress so far. They make you feel very comfortable and confident that they know what they are doing. I would recommend Dr. Storie and Dr. Sturgill!
Dr. Storie, Dr. Sturgill and their staff are amazing!! We just finished our treatment of almost 3 years. We are more than satisfied and couldn't have asked for better quality of care. Thanks for everything and giving my girl a beautiful smile!!
I would highly recommend Dr. Storie & Sturgill Orthodontics . Their office staff is extremely professional and courteous. They make every effort to communicate appointment times by sending email and phone call reminders which is very helpful for a busy working mother. They are also very flexible and make every effort to accommodate changes to appointments when needed. The staff is very personable with my son which eases both our minds!